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Apple Shares New ‘Make Movies Like the Movies’ iPhone 12 Pro Ad Highlighting Dolby Vision Recording

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Apple today shared a new ad that’s meant to highlight the Dolby Vision HDR video capture, editing, and playback available on the new iPhone 12 Pro and 12 Pro Max.

The video features a series of people using their ‌iPhone 12 Pro‌ devices to capture video content with a variety of camera rigs and equipment to simulate different angles while getting creative, movie-like video shots. “The only camera to shoot in Dolby Vision,” reads the video’s tagline.

Both the ‌iPhone 12 Pro‌ and ‌iPhone 12 Pro‌ Max support Dolby Vision HDR video recording at up to 60 frames per second, while the iPhone 12 and 12 mini support the feature at up to 30 frames per second.

Top Stories

First Impressions From New iPhone 12 and 12 Pro Owners

Thursday October 22, 2020 4:20 pm PDT by

It’s already Friday, October 23, in Australia and New Zealand, which means some customers who purchased an iPhone 12 or 12 Pro already have their new devices in hand. We’ve seen dozens of reviews of the iPhone 12 and iPhone 12 Pro from media sites, but now first impressions from regular Apple customers are available. Image via MacRumors reader Boardiesboi New iPhone 12 and 12 Pro owners are…

iPhone 12 Pro Allows You to Measure Someone’s Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by

iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person’s height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their…

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Apple’s Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro.
Although much of the interview repeated points from Apple’s “Hi, Speed” event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in…

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted.
In the test, the iPhone 11 Pro outlasted both …

Apple Distributing New Heated Display Removal Machine for iPhone 12 Repairs

Thursday October 22, 2020 6:20 pm PDT by

Apple is providing Genius Bars and Apple Authorized Service Providers with a new heated display removal fixture for iPhone 12 and iPhone 12 Pro repairs, according to information obtained by MacRumors from a reliable source.
To open iPhone 12 models, technicians will be required to slide the device into a specialized tray, and then place the tray into the high-temperature fixture for two…

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

If you keep your iPhone in a leather case while charging with Apple’s new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today.
Apple’s leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on…

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by

Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that’s meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W.
The MagSafe Charger is technically able to be used with older iPhones, but it’s not a good idea because the charging with non-iPhone 12 devices is so slow.
We did two tests with the iPhone XS Max, draining the…

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by

As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available.
Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other…

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