by Juli Clover
During today’s earnings call covering the first fiscal quarter of 2021 (fourth calendar quarter of 2020), Apple CEO Tim Cook was asked to provide a framework for how Apple evaluates product opportunities in new markets.
Cook of course declined to give specific information, but he did provide some insight into what Apple considers when making a decision on whether to develop a product.
The framework that we use is around ‘Is this a product that we would want to use?’ That’s a pretty high bar. Is it a big enough market to be in? Unless it’s an adjacency product, then it’s about customer experience.
There’s no set way that we’re looking at it. No formula. But we take into account all of those things.
Cook said that Apple “loves to work on” products where there’s a requirement that hardware, software, and services come together. “We believe that the magic really occurs at that intersection.”
He also went to explain that Apple still has growth opportunities for its current portfolio of products.
I think that we have some really good opportunities out there, and if you look at our current portfolio of products, we still have relatively low share in a number of cases in very big markets. We feel that we have really good upside there and good upside in the services area too, which we’ve been working on for some time with coming online in the last year to year plus.
Though Cook gave no specifics, there are established rumors that indicate Apple is working on an electric self-driving vehicle and some kind of AR/VR headset, both of which are future products that will mark Apple breaking into new markets.
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews.
The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor.
Measuring blood glucose levels,…
Tuesday January 26, 2021 10:04 am PST by Juli Clover
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more.
The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible…
Tuesday January 26, 2021 10:03 am PST by Juli Clover
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+
The watchOS 7.3 update can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install…
Tuesday January 26, 2021 10:02 am PST by Juli Clover
Apple today released tvOS 14.4, the fifth update to the tvOS 14 operating system that was initially released back in September. tvOS 14.4 comes more than a month after the release of tvOS 14.3.
tvOS 14.4, which is a free update, can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update. Apple TV owners who have…
Tuesday January 26, 2021 7:20 am PST by Joe Rossignol
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today.
watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new…
Tuesday January 26, 2021 8:24 am PST by Joe Rossignol
Apple plans to release second-generation AirPods Pro within the first half of 2021, according to unnamed industry sources cited by Taiwanese publication DigiTimes in a report focused on flash memory supplier Winbond.
From the report:Winbond is also expected to be among the NOR flash suppliers for Apple’s next-generation AirPods Pro slated for launch later in the first half of this year, the…
Tuesday January 26, 2021 6:14 am PST by Joe Rossignol
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February.
Black Unity Sport Band has “Truth. Power. Solidarity.” …
Tuesday January 26, 2021 12:16 pm PST by Juli Clover
Apple today released iOS 14.4 and iPadOS 14.4, and along with a handful of minor new features, the software introduces security fixes for three vulnerabilities that may have been used in the wild.
According to a security support document shared by Apple, there were kernel and WebKit vulnerabilities affecting all iPhones and iPads running iOS or iPadOS 14. The kernel vulnerability could allow …
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application.
In a filing titled “Titanium parts having a blasted surface texture,” granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a…