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Netflix to Take on Apple Arcade With Mobile Games for Subscribers

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Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company’s second quarter earnings report (via CNET), Netflix said that gaming is “another new content category,” similar to its expansion into original films, animation, and unscripted TV.



Netflix plans to focus primarily on games that are designed for mobile devices, with the games that are offered provided for free to paying subscribers. Netflix said that it wants to learn about how its members “value games.”

We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

With the launch of a mobile gaming service, Netflix will be competing directly with Apple Arcade, Apple’s $4.99 per month service that allows users to access hundreds of ad-free games on iPhone, iPad, Mac, and Apple TV.

Netflix’s interest in games was highlighted earlier this year by The Information and confirmed last week by Bloomberg. Netflix recently hired former Electronic Arts executive Mike Verdu as president of game development to head up Netflix’s gaming division.

There’s no word yet on when exactly Netflix plans to begin rolling out mobile games, nor how those games will be distributed. Apple does not allow alternative app store options on the ‌iPhone‌, so Netflix will have to release games one by one or use a browser-based solution.

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Apple Arcade Facing More Competition as Netflix Plans Expansion Into Video Games

Wednesday July 14, 2021 3:39 pm PDT by

Netflix is planning to add to its TV and movie offerings by breaking into video game content, reports Bloomberg.
Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as vice president of game development, and he will report to Netflix chief operating officer Greg Peters. At Facebook, Verdu worked with developers to bring games and other content to the Oculus VR headset.

Netflix Considering Move into Gaming With Apple Arcade-Style Bundle

Netflix is mulling an expansion into online gaming that could end up being similar to Apple’s digital subscription offering, Apple Arcade, according to multiple reports.
News of the plans began trickling out on Friday when The Information reported that Netflix had approached veteran game industry executives about joining the company.
Netflix is looking to hire an executive to oversee an…

Apple Discussed ‘Punitive Measures’ Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by

As the Epic Games v. Apple trial progresses into its third day, Apple’s internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store.
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This Month on Apple Arcade: ‘Legends of Kingdom Rush,’ ‘Game Dev Story+,’ ‘Frenzic: Overtime,’ ‘INKS.+,’ and ‘Leo’s Fortune+’

This month, “Legends of Kingdom Rush,” “Game Dev Story+,” “Frenzic: Overtime,” “INKS.+,” and “Leo’s Fortune+” arrived on Apple Arcade, joining the expanding library of almost 200 games already on Apple’s exclusive-based mobile gaming subscription service.
While there were no new games in May, in April, Apple Arcade gained over 30 games, including a large number of classic titles such as “Cut …

Apple Arcade Hasn’t Received Any New Games in Two Months

As of today, Apple has failed to add any new games to Apple Arcade for two months. Prior to April 2, the company added new games to Apple Arcade intermittently on Fridays, similar to how Apple TV+ content is released, but since the launch of new categories of games two months ago, the service has seemingly taken a backseat.
On April 2, Apple announced that 30 new games would immediately…

Apple Gaming Controller Arrives in Unexpected Way

Apple has long been rumored to be developing on a gaming controller, and at WWDC this month, a form of Apple’s gaming controller appears to have emerged, albeit not quite in the way that some users had hoped for.
Apple has clearly expanded its interest in gaming controllers over the past year, integrating full support for even the latest Xbox and PlayStation controllers into iOS, iPadOS, macO…

Tetris Beat, Monster Hunter Stories, and Skate City Tokyo Coming to Apple Arcade

Apple today announced that two new games “Tetris Beat” and “Monster Hunter Stories” will be coming soon to Apple Arcade, while “Skate City” will be receiving a major update with a new Olympics-inspired Tokyo level later this week.
“Tetris Beat” will combine classic Tetris block-stacking gameplay with new music and innovative rhythm mechanics. The game tasks players with rotating and dropping …

Apple Arcade Gets Three New Classics, Including Angry Birds Reloaded

Today marks the release of three remastered classics on Apple Arcade, including Angry Birds Reloaded, Doodle God Universe, and Alto’s Odyssey: The Lost City.
Angry Birds Reloaded features familiar physics-based bird slingshotting action from the original game, with new characters and visual enhancements. There is also a new game mode with eagles wreaking havoc on the island. Doodle God…

Popular Classic Endless Runner ‘Jetpack Joyride’ Coming to Apple Arcade

Tuesday June 22, 2021 11:03 am PDT by

Apple Arcade continues its strategy to bring classical and popular games to the game platform, with the latest addition soon to be the classic endless runner “Jetpack Joyride.”
Jetpack Joyride was initially launched in 2011 and is developed by game developer Halfbrick. The game has grown in popularity and consists of Barry’s main character embarking on a journey with a jetpack and entrusting …

Sony Bringing PlayStation Video Game Franchises to Mobile by March 2022

Sony has committed to bringing its PlayStation brands and IP to third-party mobile devices, potentially as soon as this year (via VideoGamesChronicle).
Sony Interactive Entertainment president and CEO Jim Ryan today explained during an investor relations session that the company plans to launch its major franchises on non-console platforms such as mobile, encouraged by its “very successful”…

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